About Us
Asha Saeed
Al-Khareef
The story of the creation of the "Al-Khareef" abaya brand began as a deep dream in the heart of designer Asha Saeed, who comes from a family passionate and deeply involved in the world of fashion. This passion and dedication to fashion have accompanied her since childhood, influenced by her family's rich heritage and legacy in the field.
ASHA SAEED
The idea
The idea behind the brand was to embody a deep desire to create designs that reflect the essence of the fall season, with all its changes and renewal. The designer drew inspiration from the aesthetics of autumn, the changing colors of nature, and the sense of renewal that accompanies this season, and she wanted to capture these emotions in the abaya designs she creates.
ASHA SAEED
The journey
She began her journey by designing her first collection of abayas using luxurious fabrics like English linen, with a focus on quality and meticulous details. She chose colors that reflect the beauty of autumn, such as grassy green, and incorporated hand-embroidered accents in warm tones to echo the beauty of changing trees.
ASHA SAEED
the spirit of autumn
The "Al-Khareef" brand aims to offer designs that are not only visually appealing but also evoke the feelings of change and renewal that this season brings. Each piece in the collection tells a unique story, making each abaya an expressive experience that revives the spirit of autumn.