the Designer :

The heart and soul behind "Al-Khareef" is Asha Saeed, a visionary designer whose deep-rooted passion for fashion has been nurtured from a young age. Hailing from a family renowned for its expertise and enthusiasm in the fashion industry, Aisha’s journey in design is a continuation of a rich family legacy.

Aisha’s approach to design is a harmonious blend of tradition and innovation. She draws inspiration from the natural world, particularly the fall season, which symbolizes transformation and renewal. Her designs are characterized by their meticulous attention to detail and a deep appreciation for high-quality fabrics. Using luxurious materials such as English linen, Aisha creates abayas that are not only elegant but also comfortable and timeless.